Writing today about the world of technological advances almost necessarily implies the creation of a blog. A blog is the ideal medium for anything related to technology because it allows to further develop concepts on a daily basis and post updates on the published topics.
And of course, all the power of Internet is in our hands, allowing us not only to link to other sources for references and further exploration, but to illustrate our points with all kinds of multimedia material, such as technical illustrations, 3D animations or video clips.
Another facet of blogging is the possibility of contrasting views and opinions with the readers, who can leave comments and messages embedded on the same post, creating a more flexible and open content venue. Most Internet-based companies have recognized the advantages of such a system towards helping them attract more clients and opening the doors to the global market through interaction within their own blogs, which makes the company seem more “human” and accessible to potential and existing clients.
There are several features that make a Blog different from a website. Blogs should be updated regularly according to the preferences of the owner or group behind it, and ideally it should keep readers eager coming back for more information. Static web pages, on the other hand, do not require the owner to update the content more than once, unless there are changes of location, staff, products or services.
Blogs can be classified according to intention. People make blogs for personal satisfaction, business, entertainment, education etc. Blogging can bring a huge amount of personal satisfaction to the authors. This is a kind of satisfaction which is different from professional achievement, especially when it changes readers’ lives for the good and helps to shape the world in a positive way, however little it might be.
A well-executed blog campaign is not rocket science. It is, however, an act of love. That’s what gets in the way for some people. Love is scary stuff.
– Hugh Mcleod