Introduction to Google Ad Auction
August 18, 2010
According to Google, it has been observed that in many occasions, advertisers know more about advanced features of AdWords than about its basic functionality. AdWords offers pay-per-click (PPC) advertising, cost-per-thousand (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords team has felt that it was necessary to take some time...
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