Every website owner wants to have access to their site’s visitors statistics. All of them, almost without exceptions. Even the ones who are not planning to derive any financial profit from their Internet presence would still want to know who visits their websites, why do they visit them, what are the times they choose to visit and what are the total number of visitors.
The amount of detail is what differences some website owners from others. While some people are happy with just a quick, general report, others will want to drill down into the details. Those are the ones who will be happy to learn about RackNine’s Site Analytics service.
Site Analytics is the perfect solution for executives planning new marketing initiatives based on accurate visitor traffic patterns and trends on their websites, allowing them to easily figure out which customer and customer segments are most valuable.
Marketing Professionals will benefit from knowing where visitors are coming from, what keywords attract them and what do they do on their websites, highly valuable pieces of intelligence that will help them convert more visitors into customers.
Content and Web Developers will be able to track the most popular landing pages and optimize them accordingly, emphasizing the type of content people are most interested in, and turning off those website design elements that may be turning visitors away.
Site Analytics has a large array of advanced options that set them ahead of many other popular tools, such as Google Analytics. Among its most valuable features are:
- Stats at-a-glance
Get the information you want – without having to click through countless screens – with our customizable dashboard view.
- Real-time results
With Site Analytics’ real-time statistics, you don’t have to wait until tomorrow to find out if changes to your site are working. Plus, heat mapping and pinpoint functionality tell you which sections or links are getting the most attention.
- In-depth reporting
Dig into the details and get a better understating of your customers with more than 30 reports. Find out who’s visiting, when they’re on your site, how they’re getting there and much more.
- Choose your view
Site Analytics lets you decide how you want to view your data with three graphing options (Bar, Area and Line) as well as the ability to export to Microsoft Excel® or Adobe® PDF.
View the table below for a feature comparison between RackNine’s Site Analytics and Google Analytics:
|SUPPORT & FEATURES||YES||YES|
|Real-time statistics||Visitor data available right away||YES||YES|
|Page views||Number of hits supported each month||50 million||5 million|
|Pinpoint tracking||See which links are clicked on the most||YES||YES|
|Overlay heatmap||See where visitors are clicking and where they are not||YES||— —|
|Log file analysis and export||Rely on hard-coded server logs||YES||— —|
|Current visitors||Visitors currently on the website (real-time functionality enabled)||YES||YES|
|Visitors||Visitors and unique visitors||YES||YES|
|Visitor information||Information on current and recent visitors||YES||YES|
|Visitor paths||The paths visitors take on your site||YES||YES|
|Depth of visit||Number of pages viewed per visit||YES||YES|
|Time on site||The time visitors spend on your site||YES||YES|
|Loyalty||Return visits during the time range||YES||YES|
|Postal codes||The postal codes of your visitors||YES||— —|
|Countries||The home countries of your visitors||YES||YES|
|Regions||The home states of your visitors||YES||YES|
|Cities||The home cities of your visitors||YES||YES|
|Most popular hour||What hours hits are at their highest||YES||— —|
|Most popular day||Popularity by day of the week||YES||— —|
|Page views||The total number of page views||YES||YES|
|Pages||The pages that are requested||YES||YES|
|Entry pages||The pages on which visitors entered your site||YES||YES|
|Exit pages||The pages from which your visitors left||YES||YES|
|Bounce rate||Page visitors both entered and left from||YES||YES|
|Exit links||Where your visitors went when they left your site||YES||YES|
|Browsers||Visitor browser preferences||YES||YES|
|Operating systems||Visitor OS preferences||YES||YES|
|Referring domains||The domains that drive visits||YES||YES|
|Referring pages||The pages that drive visits||YES||YES|
|Search engines||The search engines that drive visits||YES||YES|
|Keywords||The search engine keywords that drive visits||YES||YES|
|Errors||Pages that generated errors||YES||— —|
|Hits||The total pages and files served to your visitors||YES||YES|
|Files||Non-Page hits and downloads||YES||List of all content|
|Resource types||Hits broken down by page and file type||YES||— —|
|Bad resource links||Your site’s broken links||YES||— —|
|Bandwidth||How much you’re using because of hits||YES||— —|
|File bandwidth||How much you’re using because of downloads||YES||— —|
|Conversion summary||Tracking Ad ID campaign success||YES||YES|
|Conversion details||Detailed analysis of Ad ID campaign success||YES||YES|
If you’re serious about Analytics these are the kind of advanced features that will make all the difference in the world and set you apart from the competition. There’s a quote commonly attributed to Andrew Lang that says it all, ”An unsophisticated forecaster uses statistics as a drunken man uses lamp-posts – for support rather than for illumination.”