Local Products showing up in Google Search results

Google has recently announced that it is adding Local Product Search results to regular search results. Paul Lee, Senior Product Manager for the Google Product Search Team, wrote at the Google Retail Advertising Blog that they had accomplished the

“… simple goal of making it as easy to search for products in nearby stores as it is to shop online. Our vision was simple: partner with retailers to organize all of the world’s local product information.

Search for a product and click on the ‘nearby stores’ label, and you can easily find a list of stores to call and check availability, and in many cases, information about whether the product is in stock nearby”

To access the new feature, click on the “Shopping” tab at the top of Google’s home page. If you search for example, for “digital camcorder“, Google will show you product results as well as which nearby stores carry the item in stock nearby. The results also include information about the cost of the product with the option to compare prices, as well as the contact information for the store. Previously, the results would just tell you where to find the product online.

This feature has been available on mobile devices including iPhones, Palm WebOS phones, and Android-based devices since March, and Google has also announced that it has updated the Google Shopper for Android app to include search filters like price and brand. If you have an iPhone, Palm WebOS phone, or any Android-powered device, and you’re in the US, just go to Google.com in your mobile browser, tap on the “more” link, and then select “Shopping.” Or look for the “Shopping results” section in Universal Search results when you search on Google.com.


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