DoubleClick Ad Planner

DoubleClick Ad Planner LogoDoubleClick Ad Planner is a free media planning tool from Google that can help you refine your online advertising by identifying websites your target customers are likely to visit.

With DoubleClick Ad Planner, you specify criteria (such as geography, searched keywords, demographics, and language) to create a list of sites. You can then review traffic, reach, and other key data for each site to help you make informed decisions about where you might advertise.

The DoubleClick Ad Planner account interface consists of:

* A research page, where you can search for sites by name, audience, and content.
* A media plan page, where you can save your desired sites and placements for future reference.
* A publishers page, where site owners can update their site information that’s displayed in DoubleClick Ad Planner.

Watch the following video to get a taste of the Ad Planner:

DoubleClick Ad Planner enables you to:
* Define your audience with multiple criteria, including keywords they’re likely to search for and sites they’re likely to visit.
* Search for websites relevant to your target audience.
* Access unique users, page views, and other data for millions of websites from over 40 countries.
* Create lists of websites where you’d like to advertise.
* Generate aggregated website statistics for your media plan.
* Set filters to show only sites in specific categories, sites with ads, ad formats, and more.

The video below showcases DoubleClick Ad Planner’s navigational features:

Furthermore, the Export to AdWords feature allows you to easily export Google Display Network (GDN) placements from Ad Planner into a new campaign in AdWords. You can also export placements into existing AdWords campaigns and ad groups as well.

The process is simple. Select GDN placements for export and click the “Export to AdWords” button found in the “Research by Audience” and “Media Plan” sections of Ad Planner. Exported placements will appear as either a new ad group or be incorporated into existing campaigns or ad groups in your AdWords accounts. These exported placements can be found in the “Networks” tab under “Managed placements.”

All together, DoubleClick Ad Planner truly is an awesome tool, and if you’re already using AdWords, you really ought not to miss out on this one.

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16 thoughts on “DoubleClick Ad Planner

  1. Web hosting too expensive? Worry no more, because it is real to get the website here to solve all the problems. Thus take a bank loan to buy everything you want.

  2. Hiya! I just would like to give an enormous thumbs up for the great information you may have here on this post. Thanks to you I found the correct answer to my misgivings, how do I expose my placements in DoubleClick Ad Planner? or what are the benefits of exposing my placements, etc … Thanks so much

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  6. Hi there! My name is Veronica.
    Id like to know how to make over $100 per day using AdSense, or other tool, starting now, because I really need to pay some of my student bills by next week, dont ask
    I was looking for a method does NOT include Internet spamming or things like that so this looks the perfect solution. when can we start? do i have to put any money upfront because im kinda broke at the moment.. maybe you can discount from my salary later?
    thank you!

    • Hi Veronica, all,

      there’s no such thing as easy money spamming people on the Internet, that’s just such a ridiculous thing and sorry to say, only a fool would believe such a stupid claim.

      You all should be looking into other venues, this is clearly not the place for that. If you had bothered to read what the post really is about, you’d understand it for yourself.


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  8. Howdy Veronica! My name is Geney.
    I would really like to present to you a job that pays $50-$120 per HOUR starting in seconds.
    This does NOT involve any spamming
    I am going to tell you everything you want to find out concerning myself

    Dont miss out. This one is real!

    p.s. can i have your picture first please

  9. Dear Geney! My name is Jannis.
    I too would like to get a job that pays $60-$100 an HOUR starting this second.
    i don’t mind spamming people to death either, what the heck
    I can send yo apicture and you can thank me later!

    • Dear Geney,

      As you can see now it wasn’t such a great idea to post misleading spamming comments here linking to your (now taken down) site.

      Dear Jannis,
      You have been reported and your IP tracked.

      Thank you both for helping show people how WRONG it is to SPAM others.

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